I built Le Joyau d'Olive in the aim of reintroducing natural cosmetics into our cities. My goal is to revive the Lebanese ancestral craft of soap making and ensure the next generation wakes up one day to witness what a truly natural soap looks and feels like. Our ancestors have perfected soap making some 4,000 years ago and mastered the art of extracting the goodness out of olive oil. They also were connoisseurs, master distillers of the potent benefits of floral extracts. We owe them today a debt of gratitude and strive to do better by following their footsteps. I promise you that Le Joyau d'Olive will eternalize traditions and keep its recipes simple by only using the ingredients known to traditional soap masters. Welcome to this splendid world of clean cosmetics.
In 1804 in the ancient city of Sidon, olive growers, millers, and soap masters took a vow upon themselves to eternalize traditions. Today, under the same stone-vaulted ceilings very little has changed in the process of handcrafting soap. The ancestral recipes that stood the test of time were made available to us through the devotion of the generations that carried them through..
Le Joyau d'Olive was created to promote and revive the ancestral and cultural soap making artisanship by finding international markets for them.
Based in Lebanon, we are committed to helping small artisans whose ancestral techniques are disappearing over time. Over the past few years, Le Joyau d’Olive has taken part in growing the awareness around natural cosmetics and their benefits.
A luxurious, high quality soap produced using only the finest virgin olive oil, and nothing else. We play by the rule of “what you see is what you get” - staying away from greenwashing labelling tactics. A commitment to deliver soap following the ancestral recipe and keeping the cultural soap-making heritage alive.
A planet reconnected to its roots. A society in which synthetics are of the past. A world in which simplicity is the norm. A community that keeps its traditions alive and that uses only what Mother Nature generously offers.